Losing your Twitter Audience: Some Shit of the Top of My Head, by Me Reposting a Twitter thread I just made because it's got a lot of thoughts I've had stuck in my head lately: I don't have a fully-formed version of these thoughts, but I think what a lot of artist are asking when they say "where will we go after twitter" is actually asking "where are all of the normal people going to end up?" I can name a half-dozen sites that are ready and waiting for more artists to come flooding onto their platform. I'm sure there are just as many for writers, musicians, filmmakers, everything else. The actual question everyone needs an answer to is where is the AUDIENCE going. I've been terminally online for well over two decades at this point. I've been obsessed with the internet since middle school and I can honestly say I've never seen anything like twitter's user base in my entire goddamned life. I've never seen a website that EVERYBODY uses. The closest comparison I have is Facebook, which was really the first internet community that normal people ever truly appreciated. At it's core though, Facebook was a tool that kept you connected with people you knew in real life. As much as it changed, that idea was its bones. Twitter isn't really like that. It doesn't have shared calendars or photo albums or a base instinct to keep you hooked into communities you're already in. Twitter has performance in it's core. It's a bullhorn you pick up to shout to as many people as possible. As much as it's changed that's still it's core feature, the thing it's always going to want to do. That's why it's so appealing for every performer in the world, and I think since most people who don't want to be on stage want to watch a show, that's why it got so huge. So a bunch of performers can reach enormous audiences and a bunch of us managed to make a living off of it. The question now that this stage is burning down with us on it is where is the next one, and I just don't think this massive audience is ever going to move in unison. I think the thing we all need to be prepared for is that we're going to fragment. We're going to find our own corners again and the more savvy members of our audiences are going to find those same corners as they seek out what they love, but our causal viewers will veer off. Twitter has been an incredible tool for us to put our art in the faces of people who would never think to look for it. This was a big part of what the people who found success on Facebook benefitted from as well, the audience who treated social media like television. The people who are just looking for an entertainment box to turn on and comfort them without effort are most likely never going to use a Pillowfort, or a Tumblr, or a Cohost, and DEFINITELY not a Mastodon, because they all require a base level of interaction and engagement. And to be clear, this isn't me calling those people stupid, or a "bad" audience. People have their own lives and their own interests. Curating a feed of content requires effort and seeking out new artists is a skill. A lot of people just want to crash after they got off work. So those people aren't going to follow us to new sites. Either because those new sites are improved, but more esoteric, or just because signing up for a new site is a hassle of it's own. We're going to lose that audience. Period. Mourn them if you need to, but accept that. I think success for artists online in the future is going to look a lot more like what it was in the early 00's-10's. Artists and willingly-engaged audiences seeking each other out. I just don't think putting as many eyes as possible on our work will be a winning strategy. Instead of finding as many people as possible, we need to be focused on finding the right people. 100 followers who are excited that their you, specifically, just posted are as valuable as 1000 followers who don't remember you that well and just want to see some cool art. A lot of people stopped trying to find their [[1000 true fans]] and focused completely on reaching 10k, 50k, 100k followers, no matter how closely they're paying attention. Honest to god, I think the later is going to be suicide in five years. FWIW, I've never actually been any good at doing that. The biggest following I've ever had in my life is a little over 3,000 followers in TikTok. I think I just feel weird seeing a bunch of artist who have "made it" panic that they'll be losing everything when Twitter's gone. If you have 10k, 50, 100k followers right now, I don't think it's useful to focus on how many you're about to lose. Instead focus on who the best 10% of those followers are, the ones who've supported you financially and by sharing your work, do what you can to meet them where they live. Anyway this started as an attempt to excise a stray thought I've had stuck in my head all week, didn't mean to spend 45 minutes on it. The point is get ready to post like it's 2007 again. Best case scenario, the internet is going to be asking a little more effort from all of us pretty soon, but I think at the end of the day if things go right we're all going to come out the other side better for it. If you made it this far, dig through your feed, pick one or two of your favorite artists who have links in their bio to give them money, then give them a little money. I promise you they'll notice.